TrueCar has its own data aggregators that are able to see what other people paid for similar vehicles in your area. TrueCar, much like Edmunds, does not receive payment from OEM’s, except for your information, which gets moved over to the dealers in the form of a “lead”.Īlso to similar to Edmunds, TrueCar is able to provide shoppers with a “TruePrice”, which is an average price of your vehicle of interest “based on what other people actually paid for their cars.” Over the years, the two sites have grown to fill a nearly identical market niche. TrueCar is similar overall to Edmunds but started off as a used car search engine, rather than a product advice publication. This means Edmunds is constantly scouring the web to provide you with the most accurate and up to date pricing data so you know the best price to pay. This provides shoppers with accurate pricing data based on an “analysis of millions of data points, including supply, demand, incentives, options, and recent nearby transactions,” according to Edmunds. It does, however, receive payment for automotive leads, or in laymen’s terms, your information.Įdmunds has a pricing tool known as Edmunds Suggested Price. Like most automotive research sites, Edmunds is a non-biased publication and does not receive payment from OEMs for its reviews, opinions, or advice. On the site, shoppers are able to conduct new car research including comparing vehicles, price shopping, read reviews, and more. Since, Edmunds has grown into one of the top automotive research websites in the world. Where to Start?Įdmunds and TrueCar are two of the top automotive buying/research sites on the web, and both are able to provide you with information that can prove to be extremely useful when car shopping, but what exactly is the difference? Edmunds ReviewĮdmunds started life as a shoppers guide publication called “Edmund’s Guides”. But it’s still difficult to know just which is going to really give you the information that you’re looking for. Most of the falsified websites that are out to only get your information have long been pushed out of the market, as shoppers realized that information is available from other sources without the risk. Edmunds and TrueCar are two of the leading authorities when it comes to car shopping, but what exactly is the difference between them, and which is going to be more beneficial for your car search?Ĭurrently, there is an endless amount of websites that provide you with a wide array of useful information. When starting research for your next new car, the same sites start to frequently show up. Edmunds vs TrueCar, what’s the difference and who should you trust?
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